The Pet Professional Network proudly welcomes you to 

The Distinctive Dog Trainer Course and Group Mentoring

Your gateway to becoming a ‘Distinctive Dog Trainer’ and the only course that combines group mentoring and ongoing support focusing on your niche, offering and business development.

Course open for bookings in Octoberwe start November and the programme opens for newbies every first Tuesday of the month!

Dedicated to uniqueness, empathy and unrivalled support.

Do your train and work with dogs?

Are you ready to become a Distinctive Dog Trainer?

Finally embrace your uniqueness and nail your core dog training offering, as we take you on on a very special career path and, as a bonus, to geek-out with some of the best industry experts. 

Empowering you to open up more of the right doors in your dog training business

You are fantastic at training dogs.
You’ve got the skills and you’ve done numerous practical courses.
However, you…

  • Worry about what other dog trainers think of you.
  • Find yourself lacking focus or clarity
  • Struggle to find CPD that can really enhance your knowledge and skillset.
  • Can’t seem to nail down your core offering.
  • Lack the confidence to raise your prices.
  • Never seem to have enough time.
  • Are constantly trying to please too many dog owners.

The truth is that you need expert support from somebody who has been there – someone who is not only a Dog Training expert but also has years of experience successfully marketing, managing and raising standards in the Dog Training industry.

And that’s where I come in.

Plus our expert panel of behaviourists, dog trainers and business coaches. 

We want to show you everything we know so that you can be a success! but don’t just take it from us, here’s the words of some of our Graduates:

The DDT course has reignited my passion. It wasn’t just the curriculum that inspired me but the speakers’ drive and transparency about their growth” Maria Dent

I have definitely grown in confidence and and knowing where my strengths are has made me more comfortable” Kate Hart

“NICHE!! I’ve always tried to take on everything, but now I can focus on what I’m good at and take it further” Lizi Arnold

“I now know my ‘niche’, which is rescue dogs, anxious dogs and pup’s” Caroline Osbourn

Course syllabus and group mentoring -all this good stuff!

Weekly 7 month group mentoring programme and course support

a 7 month programme, with easy to digest monthly topics each month based around our 7 course modules:

  • Monthly peer review/interactive sessions from our team of experts based on our course modules
  • Monthly geek out behavioural bites CPD sessions
  • Monthly group mentoring and accountability session
  • Our online, self paced course you can log in and complete within 9 months
  • 45 minute enrolment call

Optional assessment

You are invited to join us for our optional assessment. Don’t think of this as an exam – we give you maximum support and questions are based around ethics, safety your case studies and the workbooks. You have plenty of time to complete and if you pass will be invited into our small hub for extra support and invite back to new future course content!

Full syllabus (click arrow on each for full view)

Enrolment and Settling in

Access into the VIP Facebook Group, email support and meet the team. All the support you need throughout your course. You can join the programme every first Tuesday of the month in which the syllabus and themes runs for 7 months, then repeats.

MODULE 1 – your core story and offering with Helen Motteram (Live interactive training Tuesday November the 4th)

Learn how to simplify your services (your offering) and have a story that is so compelling your have clients booking and coming back for more! Content writing support and a deep dive into what you do. Self-paced lesson in the academy and LIve interactive training on Tuesday November the 5th at 4pm

MODULE 2 – Niche and Content Creation your personal touch (Live interactive training Tuesday December 3rd)

Imagine a business page where your clients hung on to every one of your words. A page which inspired and motivated dog owners and filled your inbox with messages of hope. Show up regularly and reveal the face behind the business – build trust with dog owners through social media and being you. You can be your niche! 
Live interactive training with Helen Motteram and special guest on Tuesday the 3rd of December.

MODULE 3 – pricing (Live interactive training on Tuesday January 7th)

Get to grips with your pricing and feel less icky when making that sales call. Live interactive training with Robin Waite on Tuesday the 7th of January at 4pm.

MODULE 4 – the consultation and programmes (Live interactive training on Tuesday February 4th)

Finally getting to grips with the headache of consults, programmes, and discovery calls. Live intercative training with Helen Motteram on Tuesday February the 4th at 4pm.


February – the Consultation and Programmes – with Helen Motteram

Finally getting to grips with the headache of consults, programmes, and discovery calls.
Live webinar Tuesday the 26th of March with Helen Motteram

March – Safety, bite and injury prevention

Helping keep you safe and what protocols to put in plus. Tom will be covering: safety in 1-2-1 training, in classes, with stooges and defensive handling.
Live webinar Tuesday the 2nd of April with Tom Candy

April – Ethics and Championing the Industry

Be an advocate in the industry while staying true to your values and ethics. We will be discussing equipment, handling, and client support. These sessions really get us thinking outside of the box discussing things we are often afraid to on social media.
Live webinar Tuesday the 9th of April DDT team expert; Carrie-Anne Selwyn, founder of Canine Hoopers World and an epic and awesome dog trainer! 

We work through a behavioural or training issue case study to build on your knowledge. Our graduate and expert Lizi will be talking about her experiences of overseas rescue.

Live webinar Tuesday the 16th of April

May – The Go-To Expert – with Rachel Spencer


Get the attention of not just your clients but the media too. Be the go-to specialist in your field.

Live webinar ‘the go to expert’ Tuesday 23rd of April with DDT team expert: Rachel Spencer, freelance writer specialising in the pet industry


Get full support with completing your assessment – remember it is not an exam but written account of the work you do with your clients, safety and ethics and the workbooks you’ve completed. Passing the assessment invites you to DDT Academy to join our 20 graduates and ongoing support. It’s a very special place to be.
Live webinar Tuesday the 30th of April with Helen Motteram

Flexible Payment Options

£100 off the price below with the referral/gift code, please ask for code):

Frequently Asked Questions

I’m a new, start-up business will this course suit me?

Firstly – well done on starting up your business! Secondly – YES – if you have a Dog Training business or do behavioural work. You must be running a Dog Training business in some capacity to join this course. It will give you the perfect foundation to really make your business a success.

I am advanced in my dog training business will this course suit me?

This course is open to all Dog Trainers and those who do behavioural work- we will be covering some specific Dog Training but most of the training will be focused on the business side and the structure of your dog training business!

I don’t do dog training is this course suited to me?

Unfortunately – no. We have tailored this course specifically to Dog Trainers. There will be some overlap with behavioural work so it is also suited to those who work with behavioural cases, working towards becoming a behaviourist or are already a behaviourist. As a bonus we also have our ‘behavioural bite’ sessions so you can expand your knowledge and open up some questions on those all-important case studies.

Do I have to take the assessment?

If you’d like to graduate as a Distinctive Dog Trainer you will need to take the assessment. It’s an optional online assessment and you get 3 attempts to submit within 6 months. 

Have a question?

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What does the assessment involve? 

The assessment is made up of 6 parts and is all submitted online, it is not like an exam however shows us your continual learning, empathy, kindness and understanding as a dog trainer. We allow 3 attempts with each part, so we may contact you to add extra information or evidence.

What if I can’t make all the live training?

Don’t worry- all training is recorded so you can catch up if needed. There will also be plenty of discussion and chances to ask questions in the private group.

Do you have a code of conduct/ethics?

We invite trainers who actively provide and promote methods of training and handling that do not intentionally cause fear, means of force or put animals intentionally over threshold. 

Can I pay in instalments? 

Payments can be broken down, if you’d like to do so please request this upon signing up. Please note there is no refunds after the course has started, due to the nature of the Live sessions and workbooks on demand.

What do I receive at the end of the course? 

If you complete the course you will receive a a great new outlook on your dog training business to start the new year with plus can download all recordings and workbooks for lifetime access.

If you take your assessment and pass you will be invited into our peer support group, be invited back to extra new training and attend our meet ups. You can use the title ‘Distinctive Dog Trainer’ receiving a badge to use on your website plus have an additional listing on our website and all your training to download in your exclusive learning hub. The Distinctive Dog Trainer status is something incredibly unique to our industry. 

A little about me…

Hi, I’m Helen Motteram

I’ve loved and worked with animals all my life; from rescue work, travelling overseas to work with hundreds of rescue dogs, to helping my own dog, Sally, overcome her own fear of other dogs. 

But it’s not only animals I’m passionate about. I help ambitious, hardworking dog trainers to have more fun, more time and greater confidence in their business. 

With a background in counselling, animal behaviour mentoring and business coaching, I combined my skills and my love of animals to create a business support community known as the Pet Professional Network, alongside my own mentoring business: ‘Helen Motteram, the Distinctive Pet Business Coach’. 

We are proud to work in collaboration with and recommend the following

IAPWA
Robin Waite
UK sniffer dogs
Canine Confidence
Do no harm dog training
Positive Dog Training Academy
Canine Hoopers World
Tromplo
Nosey Barker
TheDoGenius
Sarah Whitehead
Kids around dogs
The Holistic Grooming Academy
Cheltenham Noticeboard
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