NO SALE!
We’ve all had it, that client looking for a deal…
“But trainer X charges this much”
“Walkies down the road do an extra walk at a discount”
“I bought this lead off eBay only for £5”
Everybody loves a bargain. But you are not trainer X you are not walkies, you are not the seller on eBay.
Now you could say I’m under a little bit of a dilemma – as I do give some ‘introduction offers’ and lots of freebies. BUT this isn’t the freebies you think and an introduction offer is very different to an ongoing discount.
In our members group they are getting to grips with discounts vs free, in fact this week I’ve had a few emails thanking me. They’ve been upping their free advice on Social Media, stopping bartering on the phone and stopping those discounted walks.
YOUR CHALLENGING/DIFFICULT CLIENT IS MOST LIKELY GOING TO BE THAT ONE THAT:
Barters on the phone.
Compares your prices to others.
Starts the email with how much.
Is completely shocked by your prices.
YOUR MORE IDEAL CLIENT IS:
One that chooses you because of your experience.
Says things like price doesn’t matter.
Has taken the time to read your website.
Does not try to barter.
Does not say “I will ask my husband/wife”
Has followed your posts for many months.
Understands your follow up programme.
Picks quality over price.
There are some pros and cons of a bargain but the cons in my opinion outweigh the pros. You may initially get lots of interest, but will soon be a busy idiot, dipping into profits, struggling to raise prices.
An initial intro offer is a good way to peak interest.
You may have seen I am offering an introductory offer if you’d like to become a member.
Why?
Because it’s a way to thank you all for taking the time to support me and invest in this group.
It’s also invite only via a waiting list – see I want a group of ambitious, caring, passionate individuals who will set the organisation on the best start. There’s no stamp of approval if I let anyone just join.
I want you.
I want the best.
At present I’m opening up 20 slots in April. You who’ve commented previously or comment on posts get first priority.
You will be part of something that’s really going to change our industry…
Stamp out bullying.
Ensure clients get ongoing support.
Access to some of the best marketing knowledge.
And of course a safe, confidential place when you are having a crap time.
I had a crap time. I nearly gave up. I’m here for you.
Now let’s end this with freebies…
Freebies – I always give freebies. I invest just 40 minutes a day on my pages. This 40 minutes is added into my marketing time Monday to Friday.
I turn up consistently.
I show up everyday
To me it’s never selling. Just adding value. More value.
This week I’ve had £100’s of pounds worth of enquiries off the back of my Facebook posts. That’s incredible.
Free advice. £100’s of pounds return.
I’ve spent years investing in my journey. I want to be able to share my experiences with you. So you don’t have to make the same mistakes.
Late nights.
Struggling to get by.
Having to turn down a day out with friends.
A walking zombie.
Challenging clients.
You’ve got to start becoming a little more selfish. Thinking more about you. You are not a charity. Never let a client bully you.
Stick to your prices. Be proud.
Thanks for reading,
Helen Motteram, Founder of PPN