Archives: Resources

The default diary

A ‘Default Diary’ is a plan of specific times in a week or month that are dedicated to important activities. It helps identify important activities and services and reserve time in our diary to deliberately work on them or provide them. This is best...

Structure and time

When it comes to pricing your products or services, it can be a very emotive subject. I tend to use a simple equation: how much do you need to earn and how many things do you have time to do? It’s also important to...

Facebook Advertising Masterclass

In this webinar PPN and Fearless Business Coach, Robin Waite will go through the fundamentals of using Facebook advertising to help grow your pet business. Avoid the common mistakes and learn about the type of campaign which will be most beneficial.By the end of...

Email Marketing Masterclass

Email marketing masterclass with PPN and Fearless Business Coach Robin Waite. Learn how to set up a campaign, the best platforms and how to build trust with your audience. Email marketing is a great way to connect with your audience, promote specific events or...

Facebook Lives

Going Live on Facebook is a good way to build trust and engagement with your audience, however many of us worry about what other peopl will think of us. We also worry about the way we sound, look or our skills. These resources will...

Collaborating with vets

Collaborating with vets is all about forming relationships overtime. Think about how you can help them, before they can help you and trust does take a while to build.

Introduction

Creating a niche helps you stand out from the crowd, find an expert area you enjoy and appeal more to a clearly defined target market. Many of us try to please everyone, but this does not help us stand out from the competition and...

Business ethics

At some point or another, we will have similar ideas as other pet professionals. But it’s important to know the difference with gaining inspiration from others compared to blatantly copying others. It’s also important to remember that whilst many of us have similar ideas...

The consultation marketing process (how to get bookings)

The consultation marketing process

The consultation and ongoing support programmes

Your marketing message

One to one and training walks

A one to one walk or training walk is when you take the dog out on it’s own without the owner. You can however offer this service with a combination of transfer/coaching walks (with the ownner). These walks are more than ‘just a walk’...

Adventure walks

Adventure walks offer something different, a unique experience for the dog and a happy well behaved dog for the owner. But it’s important you sell based on the outcome rather than the features. So think about how this is different from a normal walk...

Exporing your core story

Every business starts with a story, your story. So let’s go back to the roots to why you started and help relate this to how you can help pet owners. Sometimes we also lose our way – so revisting our passions and the reasons...

One to one Zoom Skype or telephone training

Doing online consultations and programmes is a great way to help pet owners all over the world. But it’s important not to devalue your hard work by reducing prices or sugar coating the deal with extra incentives. Remember if you are getting similar or...

Introduction to content marketing

Writing to sell is very different to how we would write a book or a report to our clients. But it’s important that are words have meaning. Add value and help take the pet owner on a journey; this journey needs to be relatable,...

Online training, programmes and courses

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